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Course Requirements – Marketing

Major in Marketing

Business Core: (36 credits)

BSA 100/BUS 102 Business Components Assessment (0 credit)
ECN 210/BUS 202 Principles of Macro Economics (CoReq: BSA 100/BUS 102) (3 credits)
ACT 210/BUS 205 Financial Accounting (CoReq: BSA 100/BUS 102; PreReq: MTH 105) (3 credits)
ACT 220/BUS 207 Managerial Accounting (PreReq: ACT 210/BUS 205) (3 credits)
MGT 210/BUS 230 Management Principles (CoReq: BSA 100/BUS 102) (3 credits)
MKT 210/BUS 233 Marketing Principles (CoReq: BSA 100/BUS 102) (3 credits)
BSA 210/BUS 241 Business Law (3 credits)
BSA 310/BUS 325 International Business (PreReq: ECN 210/BUS 202) (3 credits)
FIN 310/BUS 343 Managerial Finance (PreReq: ACT 210/BUS 205) (3 credits)
MGT 330/BUS 315 Management & Business Ethics (WI, MC II) (3 credits)
MGT 350/BUS 387 Production/Operations Management (PreReq: MGT 210/BUS 230; MTH 115) (3 credits)
MGT 360/BUS 362 Entrepreneurship (3 credits)

BSA 410/BUS 463 Quantitative Analysis in Business (PreReq: MTH 115, CIS 110) (3 credits)

Marketing Core: (15 credits)

MKT 320/BUS 336 Advertising Principles (PreReq: MKT 210/BUS 233) (3 credits)
      OR ADV 201 Introduction to Advertising (3 credits)
MKT 340/BUS 357 Consumer Behavior (PreReq: MKT 210/BUS 233) (3 credits)
MKT 410/BUS 369 Marketing Research (PreReq: MKT 210/BUS 233) (3 credits)
MKT 420/BUS 350 International Marketing (PreReq: MKT 210/BUS 233) (3 credits)

MKT 460/BUS 400 Marketing Management (PreReq: Senior Status; MGT 210/BUS 230; MKT 210/BUS 233) (3 credits)

Marketing Electives-choose four: (12 credits)

ADV 325 Social Media Management (PreReq: MKT 210/BUS 233) (3 credits)
ART 218 Vector and Bitmap Imaging (PreReq: ART 280) (3 credits)
ART 302 Web Design II (3 credits)
MKT 310/BUS 334 Retail Management (PreReq: MKT 210/BUS 233) (3 credits)
MKT 330/BUS 356 Principles of Selling (PreReq: MKT 210/BUS 233) (3 credits)
MKT 360/BUS 359 Industrial/Organizational Marketing (PreReq: MKT 210/BUS 233) (3 credits)
MKT 430/BUS 377 Case Studies/Readings in Marketing (PreReq: MKT 210/BUS 233) (3 credits)
BSA 435/BUS 485 Internship in Business Administration (PreReq: Junior or Senior Status) (3 credits)
COM 430 Argumentation and Debate (PreReq: COM 102) (3 credits)
       OR COM 380 Persuasion (PreReq: COM 102 of COM 103) (3 credits)
COM 250 Public Relations (PreReq: COM 103; ENG 101) (3 credits)
COM 260 Introduction to Mass Media (3 credits)
SPT 350 Sports Marketing (PreReq: SPT 101; MKT 210/BUS 233) (3 credits)

Course Required in Other Disciplines: (16 credits)

CIS 110 Microcomputer Applications: Spreadsheets (3 credits)
COM 102 Public Speaking (3 credits)
ENG 201 Business Writing (WI) (PreReq: ENG 101 or equivalent) (3 credits)
MTH 105 College Algebra (PreReq: MTH 095 or equivalent) (4 credits)
MTH 115 Introduction to Statistics (PreReq: MTH 095 or equivalent) (3 credits)

Mission Core: (6 credits)

INT 105 Culture & The Common Good (MC I) (3 credits)
(3 hours met through MGT 330/BUS 315 in Business Core)

Foundations:  (18 credits) 

ENG 101 Composition I (3 credits)
ENG 102 Composition II (PreReq: ENG 101) (3 credits)
GOV 101 U.S. & MO Constitutions (1 credit)
INT199 Information Navigation and Evaluation (1 credit)
*Foundations Requirements also met above with CIS 110, COM 102, ENG 201, MTH 105, and MTH 115

Pillars:  (18 credits)

Social & Behavioral Science
                PSY 100 Introduction to Psychology (3 credits)
                OR
                SOC 100 Survey of Sociology (3 credits)

Select five courses from these six Pillars (maximum one course from each Pillar); see “purple sheet” for specific course listings:

  • History
  • Philosophy
  • Literature
  • Fine Arts
  • Life Science
  • Physical Science

Bridges: (3 credits)

Met above with PSY100 or SOC100

Other Graduation Requirements: 

Religion or Theology course (3 credits)            

Writing Intensive Requirement (6 credits – one above 200-level)

Met above with ENG 201 and MGT 330/BUS 315