Where am I?

Course Requirements

Major in Advertising

The advertising major includes a minimum of 51 credit hours (50 percent of which must be completed at Fontbonne) comprised of the following:

Advertising Core: 24-27 credit hours
ADV 201 Introduction to Advertising (3 credit hours)
ADV 220 Advertising Strategies (3 credit hours)
ADV 230 Advertising Copywriting (3 credit hours)
ADV 325 Social Media Management (3 credit hours)
ADV 330 Writing for Digital Media (3 credit hours)
ADV 440 Advertising Portfolio (3 credit hours)
ADV 450 Internship in Advertising (3-6 credit hours)
ADV 496 Senior Seminar in Advertising (3 credit hours)

Art Core: 6 credit hours
ART 115 Introduction to Graphic Design (3 credit hours)
ART 215 Graphic Design (3 credit hours)

Business Core: 9 credit hours
BUS 233 Marketing Principles (3 credit hours)
BUS 357 Consumer Behavior (3 credit hours)
BUS 369 Marketing Research (3credit hours)

English & Communication Core: 6 credit hours
ENG 201 Business Writing (3 credit hours)
COM 380 Persuasion (3 credit hours)

Social Science Core: 6 credit hours
SOC 310/PSY 310 Social Psychology (3 credit hours)
PSY 312 Positive Psychology (3credit hours)

 

Recommended Minors:

Communication
Graphic Design
Marketing
Professional Writing