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Course Requirements

Major in Marketing

The following specific general education courses must be chosen to meet the requirements for this major (12 credits):

MTH105 College Algebra (3 credits)
MTH 115 Introduction to Statistics (3 credits)
PSY 100 Introduction to Psychology (3 credits)

or

SOC100 Survey of Sociology (3 credits)
COM 102 Public Speaking (3 credits)
PHL 221 Business Ethics (3 credits)

Courses Required in the Marketing Major (51 credits):

BUS 102 Business Components Assessment (0)
BUS 202 Principles of Macro Economics (3 credits)
BUS 205 Financial Accounting (3 credits)
BUS 207 Managerial Accounting (3 credits)
BUS 230 Management Principles (3 credits)
BUS 233 Marketing Principles (3 credits)
BUS 241 Business Law (3 credits)
BUS 325 International Business (3 credits)
BUS 336 Advertising Principles (3 credits)
BUS 342 Legal Environment of Business (3 credits)
BUS 343 Managerial Finance (3 credits)
BUS 350 International Marketing (3 credits)
BUS 356 Principles of Selling (3 credits)
BUS 357 Consumer Behavior (3 credits)
BUS 369 Marketing Research (3 credits)
BUS 387 Production/Operations Management (3 credits)
BUS 400 Marketing Management (3 credits)
BUS 410 Management Information Systems (3 credits)

Plus four of the following courses:

ART 218 Digital Imaging (3 credits)
ART 302 Designing for the Web (3 credits)
BCC 330 Public Relations (3 credits)
BCC420 Marketing and Design Principles (3 credits)
BUS 334 Retail Management (3 credits)
BUS 359 Industrial/Organizational Marketing (3 credits)
BUS 377 Case Studies/Readings in Marketing (3 credits)
BUS 485 Internship in Business Administration (3 credits)
COM 380 Persuasion

or

COM 430 Argumentation and Debate (3 credits)
SPT 350 Sports Marketing (3 credits)


Courses required in other disciplines (7 credits):

MTH 105 College Algebra (4 credits)
ENG 201 Business Writing (3 credits)