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Course Requirements – Marketing

Major in Marketing

Business Core: (30 credits)

BSA 100/BUS 102 Business Components Assessment (0 credit)
ACT 210/BUS 205 Financial Accounting (CoReq: BSA 100/BUS 102)
ACT 220/BUS 207 Managerial Accounting (PreReq: ACT 210/BUS 205)
ECN 210/BUS 202 Principles of Macro Economics (CoReq: BSA 100/BUS 102)

      OR ECN 220/BUS 203 Principles of Micro Economics (CoReq: BSA 100/BUS 102)
MKT 210/BUS 233 Marketing Principles (CoReq: BSA 100/BUS 102)
MGT 210/BUS 230 Management Principles (CoReq: BSA 100/BUS 102)

BSA 210/BUS 241 Business Law
BSA 310/BUS 325 International Business (PreReq: ECN 210/BUS 202)
FIN 310/BUS 343 Managerial Finance (PreReq: ACT 210/BUS 205)
MGT 330/BUS 315 Management & Business Ethics (WI, MC II)
MGT 350/BUS 387 Production/Operations Management (PreReq: MGT 210/BUS 230; MTH 115)

Marketing Core: (15 credits)

MKT 320/BUS 336 Advertising Principles (PreReq: MKT 210/BUS 233)
      OR ADV 201 Introduction to Advertising
MKT 340/BUS 357 Consumer Behavior (PreReq: MKT 210/BUS 233)
MKT 410/BUS 369 Marketing Research (PreReq: MKT 210/BUS 233; MTH 115)
MKT 420/BUS 350 International Marketing (PreReq: MKT 210/BUS 233; BSA 310/BUS 325)

MKT 460/BUS 400 Marketing Management (PreReq: Senior Status; MGT 210/BUS 230; MKT 210/BUS 233)

Marketing Electives-choose four: (12 credits)

ADV 325 Social Media Management (PreReq: MKT 210/BUS 233)
ART 218 Vector and Bitmap Imaging (PreReq: ART 280)
ART 302 Web Design II
COM 430 Argumentation and Debate (PreReq: COM 102)
       OR
COM 380 Persuasion (PreReq: COM 102 of COM 103)
COM 250 Public Relations (PreReq: COM 103; ENG 101)
COM 260 Introduction to Mass Media
MKT 310/BUS 334 Retail Management (PreReq: MKT 210/BUS 233)

MKT 330/BUS 356 Principles of Selling (PreReq: MKT 210/BUS 233)
MKT 360/BUS 359 Industrial/Organizational Marketing (PreReq: MKT 210/BUS 233)
MKT 430/BUS 377 Case Studies/Readings in Marketing (PreReq: MKT 210/BUS 233)
BSA 435/BUS 485 Internship in Business Administration (PreReq: Junior or Senior Status)
SPT 350 Sports Marketing (PreReq: SPT 101; MKT 210/BUS 233)
TRN 210 Introduction to Transportation
TRN 310 Transportation Management (PreReq: TRN 210)

Course Required in Other Disciplines: (6 credits)

ENG 201 Business Writing (WI) (PreReq: ENG 101 or equivalent)
MTH 115 Introduction to Statistics (PreReq: MTH 095 or equivalent)

Mission Core: (6 credits)

INT 105 Culture & The Common Good (MC I)
(3 hours met through MGT 330/BUS 315 in Business Core)

Foundations:  (minimum 17 credits) 

Composition I & II (minimum 6 credits):
       ENG 101 Composition I
       ENG 102 Composition II (PreReq: ENG 101)
Oral Communication (minimum 3 credits):
       Select from "purple sheet"
Mathematics (minimum 3 credits):
       Met above with MTH 115
State and Local Government (minimum 1 credit):
       Select from "purple sheet"
Computer Information Systems (minimum 3 credits):
       Select from "purple sheet"
Information Literacy (minimum 1 credit):
       INT199 Information Navigation and Evaluation

Pillars:  (18 credits)

Social & Behavioral Science
                PSY 100 Introduction to Psychology
                OR
                SOC 100 Survey of Sociology

Select five courses from these six Pillars (maximum one course from each Pillar); see “purple sheet” for specific course listings:

  • History
  • Philosophy
  • Literature
  • Fine Arts
  • Life Science
  • Physical Science

Bridges: (3 credits)

Some Pillars courses also meet the Bridges requirement. See "purple sheet" for shared courses.

Other Graduation Requirements: 

Religion or Theology course (3 credits)            

Writing Intensive Requirement (6 credits – one above 200-level)

Met above with ENG 201 and MGT 330/BUS 315